Christies and Stadium Good Will Auction Jordan Sneakers Expected To Fetch $550k

If ever you needed more proof that sneakers are a serious business, look no further than this upcoming auction by Christie’s.

The British auction house, founded in 1766, sold over $7 bn worth of art and jewellery in 2018, and is now turning its attention to sneakers. More specifically, Air Jordan’s.

In an announcement last week, Christie’s unveiled “Original Air: A Sale of Michael Jordan GameWorn and Player Exclusive Sneaker Rarities.” The sale, of a collection of early Jordan sneakers, is the first of its kind at the auction house. This collection, made up of original sneakers owned by Jordan himself, comes from the beginning of his career, dating back to the early 1980s.

Perhaps even more interesting is that Christie’s has partnered with online sneaker retailer Stadium Goods to host the sale.

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The sale takes place between July 20 and August 13 and lots on offer include a pair of Jordan’s sneakers that pre date his era-defining deal with Nike. The Air Ship Jordans (main image), which Michael wore just before turning pro, are expected to fetch between $350,00 and $550,000.

If that sounds a little steep for a pair of sneakers, you need only look as far back as May this year, when another pair of Jordan’s sneakers sold for $560,000. Sold by rival auction house Sotheby’s, that price tag made the Air Jordan 1s the most expensive sneakers in the world. Worn by Jordan during a game and signed in gold marker rather than his usual ball point pen, they came with excellent provenance.

Elsewhere in the sale, another 10 lots include the Air Jordan 7 worn by during Jordan’s Dream Team appearance at the 1992 Barcelona Olympics and a pair of Jordan 14s worn during a practice before his final game with the Chicago Bulls. They’re expected to fetch $70,000 and $8000 respectively.

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“Michael Jordan’s tremendous impact on basketball and sneakers is universally acknowledged, and it can be easy to think there aren’t any new stories to add to the legend. As we’ve seen with The Last Dance and now with our ‘Original Air’ auction with Christie’s, there are still lesser known narratives in the legacy that create great interest,” said Stadium Goods’ cofounder and CEO John McPheters.

If these ‘new’ Air ship Jordan’s can create a bidding war like the last pair, it’s possible they could become the most expensive sneakers ever sold at auction.

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